Founder
Roberto M. Álvarez del Blanco
Is one of the main authorities in marketing and brand strategy. He has been profesor at IE Business School in Madrid; visiting profesor at the Haas School of Business of the University of California, Berkeley; Stern School of Business of the New York University and Rockefeller University in New York. Professor Álvarez del Blanco has been recognized for academic excellency twelve times, has been awarded three international recognitions for his research contribution and dissemination of the marketing scientific discipline; his contributions include more than 150 publications, and 13 books that have been translated to several languages.
His education includes and Executive Program at Harvard University; Postdoctoral Fellow in Business Administration from the University of California, Berkeley; Doctorate in Economic Sciences from the University of Barcelona; MBA from ESADE Business School and a BS in Business Administration from the University of Buenos Aires.
Roberto Álvarez del Blanco has been a columnist and ocassional collaborator for business newspapers. His work has been presented in media like The Financial Times, The Wall Street Journal, Harvard Business Review, Expansion, Cinco Dias, as well as CNN, TVE, Televisa, RNE among others.
He founded Spain’s first brand strategy consulting firm and has been an academic and scientific collaborator of the World Economic Forum (WEF). Additionally, he led the refurbishment of a historical building, and site, in the Port of Barcelona, that changed the waterfront of the city, and was the promotion coordinator of the Olympic Office Barcelona 92 for the Summer Olympic Games of the XXV Olimpyad.
He lives with his family in Moraga, San Francisco Bay Area, California.
Award Rotary Alumni Global Service
to Humanity 1996-1997
Roberto M. Álvarez del Blanco has been linked to Rotary 80% of his life and has participated in different Rotary programs along his trajectory. In 1996 he was granted The Rotary Foundation Global Alumni Service Humanity Award. In 1986 he was distinguished with a Paul Harris Fellow. In 1985 Roberto was President of the Rotary Club Barcelona Condal, District 2202, Spain. In 1984 he was founding member of the Rotary Club Barcelona Condal. Between 1979 and 1980, he was sponsored by the Rotary Club of Bolívar, and was Scholar of the Rotary Foundation of Rotary Internacional to study at the University of California, Berkeley. In 1963 Roberto was Founder and President of Interact Club of Bolívar, Buenos Aires, District 4920.
He is currently a member of the Rotary Club Lamorinda Sunrise, District 5160 of R.I., Lafayette, California.
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